I use as many ad-blocking programs as possible, but no matter how many I install, real-life advertising is still there, grabbing my attention when I'm just trying to go for a walk. Thankfully, there ...

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for ...

Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. Herein, a fuller report than most, with insights and ...

In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

NEW YORK—In what could be its last upfront as a separate company, Warner Bros. Discovery’s annual upfront presentation showcased an expanding portfolio of advanced advertising capabilities and several ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...