In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can ...

Operative, an advertising management solution provider, has introduced AOS for digital media, an AI-powered revenue management solution designed for digital-first media organizations to scale revenue ...

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization ...

YouTube is giving creators an opportunity to make more money when posting videos that deal with content that advertisers consider to be controversial, highlighting the social media-company’s continued ...

Meta META closed the second quarter of fiscal 2025 with excellent financial results which included sales growing 22% to $47.5 billion and operating margins rising 500 basis points to 43%. The firm’s ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...

Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price forecast of $220 on Thursday. Sheridan said that expanding upon its recent AI ...

Q2 2026 Management View CEO Jonathan Reich emphasized that "the quality of our monetization continues to improve, and this is leading to record results." He noted Zedge achieved record levels of ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...

Brian Ring is Principal Analyst at Ring Digital llc, a consultancy that leverages video tech expertise, proprietary TV surveys, and 20 years of industry experience to help clients navigate the future ...

Harmonic's VOS ® 360 Ad SaaS has been Officially Integrated with FreeWheel for Server-Side Ad Insertion and In-Stream Advertising Harmonic's VOS360 Ad is an innovative cloud-native, stand-alone SSAI ...