It announced a major new product line.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

OAKLAND, Calif.--(BUSINESS WIRE)--In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new ...

PRNewswire/ -- e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced it is giving away thousands of ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every eye, lip and face, today released its ...

E.l.f. Cosmetics has launched a beauty shopping app for the just-released Apple Vision Pro, according to a press release. The app, called “your best e.l.f.,” makes E.l.f. one of the first beauty ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

e.l.f. Beauty shares plunged after Q2 2026 revenue missed estimates and management issued cautious guidance, sparking a 40% decline from pre-earnings levels. Short-term U.S. sales decline stemmed from ...

Jul 9, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced it is giving away thousands of driving lessons to UK learners with ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. In the realm of skincare, few ingredients shine as ...