My parents can't remember my birthday half the time, but they can recite every word of a gum commercial from 1984 without ...

MINNEAPOLIS — They can stick with us forever whether we like it or not. Advertisers have used catchy tunes for decades. "They're the original earworms, I think," said Jerry Wolczanski. The first known ...

In 1974 a young man named Jon Wolfert and his wife Mary Lyn started their own jingle company in the second bedroom of their Dallas apartment. The Wolferts were in their 20s, but Jon had several years ...