Levi Strauss & Co. jumped Friday morning after raising its revenue outlook, with the maker of 501 jeans expecting sales growth to outweigh the effect of President Donald Trump’s tariffs.

Levi's saw a 6% revenue increase in the latest quarter, but it anticipates a hit of up to $30 million this year because of Trump's tariffs.

Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates on Thursday, betting on strong demand for its denims in regions such as Europe in the face of tariff uncertainty.

The packaged-foods giant is preparing to break itself up, according to a report in The Wall Street Journal. Shares turned higher on the news, rising 2.5% on the da

Denim looks good on Michelle Gass, who is increasingly putting her mark on Levi Strauss & Co. After just over a year as chief executive officer, Gass turned in a second quarter on Thursday that topped both sales and profit expectations and led the denim leader to boost its outlook for the full year.

Levi’s increased its full-year earnings projections despite higher tariff rates, sending the stock higher in after-hours trading.

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Matthew McConaughey and Camila Alves met in 2006 and welcomed their first child, Levi, on July 7, 2008. Two years later, the couple's daughter Vida was born on January 3, 2010. A second son named Livingston was born on December 28, 2012. Matthew McConaughey couldn't be more thrilled to be a father to his three kids: Levi, Vida, and Livingston.

Shares of Levi Strauss & Co (NYSE:LEVI) were launched to their highest level in more than a year on the back of better-than-expected second quarter results and upbeat outlook for FY25 as the company’s DTC ambitions bear fruit.