Billy McFarland, the controversial figure behind the infamous 2017 Fyre Festival, has officially sold the rights to the event’s brand on eBay for US$245,300. As reported by NY Daily News, the auction included intellectual property, trademarks, and social media accounts tied to the Fyre name, and drew 175 bids before concluding on Tuesday afternoon.

Fyre Festival has sold the rights to the troubled brand, including its IP, brand trademarks, and social media assets, on eBay Tuesday for a paltry $245,300