In the course of Justin Bieber’s nearly twenty-year career, his music has come to be somewhat immaterial to his celebrity. For many, he is an almost Kardashian-like figure, whose songs are encountered in environments of poor taste: the grocery store,

Every half-decade or so, Justin Bieber sloughs off the callused skin of the pop superstar he became at age 15 to reveal the tender and quirky R&B singer he’s always been at heart. He did it in 2013 with his album “Journals,” then in 2020 with “Changes.”

The album is Bieber's seventh studio album. It follows his 2021 album, "Justice," which featured the song, "Peaches." Leading up to the new album, Bieber had teased the new project on several billboards across Times Square, Atlanta and Iceland, where he allegedly recorded the album.