Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand “worth paying more for,” and a further 23 percent said they were more aware of ...

Things are looking rough at Jaguar Land Rover as Jaguar is being reborn, while Land Rover is getting hit hard by tariffs ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

However, the collapse in sales can mostly be attributed to the delay in releasing its flagship model, a four-door GT. The EV, expected to cost around $200,000 won’t be out until late 2025 ...

Globally, Jaguar sold just 26,862 vehicles for the 2024/25 financial year - an 85 per cent drop compared to 2018. The sales dip followed Jaguar's repositioning away from its performance and ...

Jaguar described the change as a planned step in its transition to a new portfolio of electric vehicles. “Comparing Jaguar sales to 2024 is pointless as we are no longer producing vehicles in ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97. 5% drop from the 1,961 units sold in the same month the previous year.